Which of the following is a factor that affects whether a consumer regards something as a category prototype?
A) Brand images
B) Type of schemas
C) Graded structures
D) Schematic extensions
E) Shared associations

Question

Quizplus · Accepted Answer

Shared associations are the mental links between a category and its members. They are a key factor in determining whether a consumer regards something as a category prototype.

Which of the Following Is a Factor That Affects Whether