One of the effective ways to differentiate a brand from other brands is to:
A) discard old prototypes of the product.
B) position the brand away from the prototype.
C) increase the number of associations with the product category.
D) price the product close to its prototype.
E) create an entirely new set of associations for the brand.

Question

Quizplus · Accepted Answer

Positioning the brand away from the prototype helps in creating a unique identity and differentiates it from other brands in the same category.

One of the Effective Ways to Differentiate a Brand from Other