Applying the concept of correlated associations, when two brands with similar brand concepts become cosponsors of an event, _____.
A) hybrid product categories can be merged
B) an assimilated association can be formulated
C) a positive image transfer can occur
D) internal inferences can be reduced
E) salient attributes can be added to a brand image

Question

Quizplus · Accepted Answer

Correlated associations suggest that when brands with similar concepts are associated, a positive image transfer can occur. Therefore, when two brands become cosponsors of an event, a positive image transfer can take place.

Applying the Concept of Correlated Associations, When Two Brands with Similar