Although objects may belong to very different taxonomic categories, they can be assigned to the same category by consumers if they:
A) serve the same goal.
B) are part of different schemas.
C) serve similar consumers.
D) are broadly classified.
E) enhance brand images.

Question

Quizplus · Accepted Answer

Consumers often categorize objects based on their function or the goal that they serve. Therefore, objects that serve the same goal are likely to be assigned to the same category by consumers, regardless of their taxonomic classification.

Although Objects May Belong to Very Different Taxonomic Categories, They