Which of the following is a source of internal information search?
A) Magazines
B) Experts
C) Experiences
D) Books
E) Friends

Question

Quizplus · Accepted Answer

Experiences refer to the personal knowledge, memories, and feelings that a consumer has gained through past usage or ownership of a product or service. It is a type of internal information search as the consumer is looking within themselves for information about the product or service. Magazines, books, experts, and friends are all external sources of information.

Which of the Following Is a Source of Internal Information