Which of the following sources of prepurchase search involves gathering information from books, nonbrand-sponsored websites, government pamphlets, or magazines?
A) Internal search
B) Retailer search
C) Independent search
D) Scientific search
E) Interpersonal search

Question

Quizplus · Accepted Answer

Independent search involves gathering information from nonbrand-sponsored sources such as books, nonbrand-sponsored websites, government pamphlets, or magazines. Internal search involves recalling information from memory, retailer search involves seeking information from retailers or their channels, scientific search involves seeking technically oriented information from journals, academic publications, or white papers, and interpersonal search involves seeking information from friends, family, or others.

Which of the Following Sources of Prepurchase Search Involves Gathering