_____ occurs in response to the activation of problem recognition.
A) Source derogation
B) Prepurchase search
C) Postpurchase evaluation
D) Confirmation bias
E) Habituation

Question

Quizplus · Accepted Answer

Prepurchase search occurs in response to the activation of problem recognition. This is because consumers feel a need to gather information about possible solutions to their problem before making a purchase decision. They may search for information through various sources such as online reviews, word-of-mouth recommendations, and product specifications.

_____ Occurs in Response to the Activation of Problem Recognition