Enduring involvement is:
A) an ongoing response.
B) a response that disagrees with the message.
C) a situational response.
D) a response that discounts or attacks the message source.
E) a response to consumers' complaints.

Question

Quizplus · Accepted Answer

Enduring involvement refers to an ongoing response, where the individual has an ongoing interest or commitment to a particular product, service, or brand. This response is not situational or a disagreement/discount to the message, but rather a consistent level of interest and engagement with the brand.

Enduring Involvement Is