Consumers are highly motivated to conduct an external search when:
A) they are uncertain about which brand is the best.
B) their consideration sets contain only one or two brands.
C) they do not face risky decisions.
D) they evaluate services rather than products.
E) its perceived benefits are low relative to its costs.

Question

Quizplus · Accepted Answer

Consumers are motivated to conduct an external search when they are uncertain about which brand is the best.

Consumers Are Highly Motivated to Conduct an External Search When