_____ is the consumer's perception about what he or she knows relative to what others know.
A) Normative influence
B) The ideal state
C) A subjective norm
D) Confirmation bias
E) Subjective knowledge

Question

Quizplus · Accepted Answer

Subjective knowledge refers to the consumer's perception about what they know relative to what others know. It is subjective because it is based on the individual's own beliefs and experiences, rather than objective facts. This can influence their purchasing behavior and decision-making process. Options A, B, C, and D are related to other concepts in consumer behavior, but do not specifically refer to the consumer's perception of their own knowledge compared to others.

_____ Is the Consumer's Perception About What He or She