Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.
A) ongoing search
B) online processing
C) preattentive processing
D) quick response
E) situational involvement

Question

Quizplus · Accepted Answer

Cathy and Don's behavior is an example of situational involvement because they are currently experiencing a significant life event (impending parenthood) that makes them interested in childcare products. Their involvement with the products is temporary and situation-dependent.

Cathy and Don Are Soon to Be Parents