Which of the following statements is true of the factors that might affect the search process?
A) Early in a search, consumers will use detailed decision rules than simpler criteria to screen out options.
B) Consumers who search by attribute remain high in uncertainty until the very end of the search process.
C) Consumers who face no time restrictions have more opportunity to search.
D) In any decision situation, the amount of information available to consumers is the same.
E) In the early stages of the process, consumers use interpersonal sources more than mass media.

Question

Quizplus · Accepted Answer

Consumers who have no time restrictions have more opportunity to search as they can take their time to evaluate all options available to them. 
Option A is incorrect as early in the search process, consumers tend to use simpler criteria to screen out options. 
Option B is incorrect as consumers who search by attribute tend to reduce uncertainty as they eliminate options, and the uncertainty reduces as they approach the end of the search process. 
Option D is incorrect as the amount of information available to consumers varies from one decision situation to another. 
Option E is incorrect as consumers tend to use mass media more to gain information and have interpersonal sources come in later in the search process.

Which of the Following Statements Is True of the Factors