Shawn is planning to gift his parents a camera for their wedding anniversary. As soon as he thought of gifting a camera, he is reminded of Armora brand of cameras. In this scenario, Shawn remembers Armora brand of cameras because:
A) of its lack of availability.
B) of its preference dispersion within the evoked set.
C) of its lack of retrieval cues.
D) of its prototypicality.
E) of its lack of diagnostic information.

Question

Quizplus · Accepted Answer

Prototypicality refers to the degree to which a particular brand stands out as a representative of its category. In this scenario, Shawn immediately thinks of the Armora brand when considering a camera to gift, indicating that Armora is a prototypical example of the camera category in his mind.

Shawn Is Planning to Gift His Parents a Camera for Their