In the Problem Recognition Stage of Decision-Making, the Ideal State

In the problem recognition stage of decision-making, the ideal state is the:

A) way that consumers would like a situation to be.
B) way to draw attention to the negative aspects of competitive brands.
C) state when a person identifies a consumption problem that needs to be solved.
D) discrepancy between consumers' motivation and ability.
E) state where consumers involve in internal search.