Which of the following strategies can help marketers include a brand in consumers' consideration set?
A) Encouraging preference dispersion
B) Positioning the brand as far away as possible from the prototype
C) Associating products with certain goals and usage situations
D) Reducing the brand's association with retrieval cues
E) Avoiding incidental ad exposure

Question

Quizplus · Accepted Answer

Associating products with certain goals and usage situations can help marketers make their brand more relevant to consumers and increase the likelihood of being included in the consideration set. For example, associating a brand of running shoes with marathon training or a certain outdoor activity can make it more appealing to consumers who are in the market for those types of products.

Which of the Following Strategies Can Help Marketers Include a Brand