Typically, the next step in consumer decision-making after problem recognition is _____.
A) hypothesis testing
B) postpurchase evaluation
C) high effort decision-making
D) evidence testing
E) internal information search

Question

Quizplus · Accepted Answer

After problem recognition, the next step in consumer decision-making is usually to search for information internally, which involves recalling personal experiences and knowledge about the product or service in question. This is the most common and simplest form of information search, and it helps consumers to clarify their thoughts and feelings about the problem they are facing.

Typically, the Next Step in Consumer Decision-Making After Problem Recognition