Marketers at Cephida Corp., an automobile manufacturer, advertise the company's new product, an SUV, with the tagline "A must-have car for parents." The ad highlights features that benefit parents. In this case, the marketers at Cephida Corp. stimulate consumer problem recognition by:
A) creating a new ideal state.
B) making consumers involve in subliminal perception.
C) creating new inhibitions.
D) making consumers involve in preattentive processing.
E) product placement.

Question

Quizplus · Accepted Answer

By using the tagline "A must-have car for parents" and highlighting features that benefit parents, the marketers are creating a new ideal state in the minds of consumers. They are suggesting that owning this SUV will solve the problem of not having a car that meets the needs of parents. This stimulates consumer problem recognition and may encourage them to consider purchasing the new product.