Which of the following statements is true of an experiential search?
A) It is not used for hedonic products and services.
B) It involves getting advice from friends, relatives, neighbors, and coworkers.
C) It increases when a consumer's knowledge is higher and involvement is lower.
D) It is the least used form of external search.
E) It involves using product samples or service trials.

Question

Quizplus · Accepted Answer

Experiential search involves using product samples or service trials to gain first-hand experience and information about a product or service. It is especially useful for hedonic products and services, where personal experience and feelings play a big role in the purchase decision. While advice from friends, relatives, neighbors, and coworkers can be a form of external search, it is not specific to experiential search. Experiential search is more likely to increase when a consumer's knowledge and involvement is higher, as they may be more interested in gaining hands-on experience before making a decision. It may not be the most frequently used form of external search, but it can be very effective, especially for certain types of purchases.

Which of the Following Statements Is True of an Experiential