When firms with a "sincere" brand personality suffer a product crisis, they do not have any difficulty reconnecting with customers because consumers are less surprised by nonroutine experiences with such brands.

Question

Quizplus · Accepted Answer

Firms with a "sincere" brand personality can still face difficulty reconnecting with customers after a product crisis because the crisis can significantly damage consumer trust, which is harder to rebuild regardless of the brand personality.

When Firms with a "Sincere" Brand Personality Suffer a Product