When consumers face ambiguity of information and it is hard to determine product quality, they:
A) tend to see the product as inconsistent with their prior expectations.
B) easily understand that the marketer is trying to be deceptive about the product.
C) tend to easily approve the information by experiencing the product.
D) tend to support hypotheses of the product derived from advertising or word of mouth.
E) find attribute recall for the product very easy and long lasting.

Question

Quizplus · Accepted Answer

When faced with ambiguity of information and difficulty in determining product quality, consumers tend to support hypotheses of the product derived from advertising or word of mouth. They rely on what others have said about the product or what they have seen/heard in advertisements to make their decision.

When Consumers Face Ambiguity of Information and It Is Hard