Trisha buys toiletries after careful thought and analysis. When she has to choose between Hroko detergents and Ghikan detergents, she does not seem to analyze them much. According to her, both the detergent brands are same with regard to performance. Moreover, she hardly has any information that distinguishes the two brands. In this scenario, Trisha is most probably facing:
A) judgmental dissatisfaction.
B) perception instability.
C) ambiguity of information.
D) brand dissatisfaction.
E) post-decision dissonance.

Question

Quizplus · Accepted Answer

Trisha is facing ambiguity of information since she does not have enough information to distinguish between the two brands of detergents, and therefore, is not able to make an informed decision.

Trisha Buys Toiletries After Careful Thought and Analysis