Which of the following statements is true of regrets that are transitory?
A) They remain with a consumer permanently.
B) They are usually concerned with an unimportant purchase.
C) They occur days after a purchase has been made.
D) They are concerned with postponed feelings of repent.
E) They are experienced by marketers rather than consumers.

Question

Quizplus · Accepted Answer

Transitory regrets are usually momentary and fleeting, and are often concerned with an unimportant purchase that doesn't have a significant impact on the consumer's life. They typically occur soon after the purchase has been made, rather than days later, and are not typically focused on postponed feelings of repent. The statement that they remain with the consumer permanently is incorrect, as transitory regrets are, by definition, temporary. Finally, marketers may observe and attempt to address transitory regrets, but they are ultimately experienced by the consumer.

Which of the Following Statements Is True of Regrets That