Jack has been using Candlone printer ink cartridges for almost a decade. His knowledge about this brand of printer ink is high and he is sure that he likes the product and wants to continue using it. In the context of consumer learning, Jack:
A) can easily collect evidence.
B) is unlikely to generate new hypotheses.
C) is likely to experience products vicariously.
D) will be able to overlook his expectations.
E) will be able to process new information.

Question

Quizplus · Accepted Answer

Jack's extensive experience with Candlone ink cartridges makes it unlikely that he will generate new hypotheses about the product. He already has a set belief and perception about the brand and therefore does not need to form new assumptions or ideas.

Jack Has Been Using Candlone Printer Ink Cartridges for Almost