Consumer learning from marketer-controlled information is often limited because:
A) of the lack in processing ability of consumers.
B) consumers cannot relate it to their lives.
C) it does not match consumer decision-making patterns.
D) consumer memory retaining power is minimal.
E) consumers perceive the message to be of low credibility.

Question

Quizplus · Accepted Answer

Marketer-controlled information is often viewed with skepticism by consumers, who may doubt its credibility because it is designed to promote a product or service. This skepticism can limit the effectiveness of the information in influencing consumer behavior.

Consumer Learning from Marketer-Controlled Information Is Often Limited Because