In the context of consumer learning, which of the following statements is true of direct experience?
A) Information acquired is extremely vivid.
B) It is highly subjected to marketing control.
C) Information obtained is not credible.
D) Information cannot be retained in memory for long a time.
E) It does not have a strong influence on consumers' future behavior.

Question

In the context of consumer learning, which of the following statements is true of direct experience?​
A) Information acquired is extremely vivid.
B) It is highly subjected to marketing control.
C) Information obtained is not credible.
D) Information cannot be retained in memory for long a time.
E) It does not have a strong influence on consumers' future behavior.

Quizplus · Accepted Answer

Direct experience is a powerful form of consumer learning where the individual gains first-hand knowledge about a product or service. The information acquired through direct experience is vivid and is more likely to be retained in memory for a long time.

In the Context of Consumer Learning, Which of the Following