Ned was confused about which computer to buy. He finally purchases a Redhane computer. However, owing to his earlier confusion, he feels uneasy even after the purchase and hence seeks information from magazines and friends who are favorable to Redhane and unfavorable to other brands. In this scenario, Ned is probably trying to:
A) increase brand awareness.
B) reduce post-decision dissonance.
C) decrease brand imaging for the other brands.
D) enhance post-purchase regret.
E) prevent confirmation bias.

Question

Quizplus · Accepted Answer

Ned is experiencing post-decision dissonance, which refers to the feeling of anxiety or regret after making a purchase decision. To reduce this discomfort, he is seeking information that confirms his choice of the Redhane computer and reinforces his decision. By looking for information that supports his choice and discredits other brands, he can reduce his doubts and feel more confident about his purchase.

Ned Was Confused About Which Computer to Buy