Walkane Juices is planning to launch a line of flavored beverages. It encourages consumers to take a "$1,000,000 Taste Challenge." According to the challenge, every consumer who is able to identify the flavor with just a sip of the beverage has a chance to win a holiday. In this scenario, Walkane Juices is an underdog which is trying to:
A) block consumers from being exposed to evidence.
B) increase ambiguous information.
C) use promotions to get consumers to try the brand.
D) avoid comparisons with the market leader.
E) maximize post-decision dissonance.

Question

Quizplus · Accepted Answer

Walkane Juices is trying to use promotions to encourage consumers to try the brand, by offering a prize through the "$1,000,000 Taste Challenge". This is a common tactic used by underdog brands to attract consumers and compete with established market leaders. The challenge also implies that the flavor is unique and different from other beverages in the market.

Walkane Juices Is Planning to Launch a Line of Flavored