Which of the following statements is true of underdogs?
A) They can easily overcome consumer overconfidence and confirmation biases, without possessing any distinct advantage.
B) They can instigate learning through comparisons of their brand with the market leader, when consumers are not motivated.
C) They fail to provide product trials when consumer motivation is low and the evidence is unambiguous.
D) They cannot use promotions to provide an actual experience for consumers.
E) They fail to provide positive learning to consumers because the evidence from experiences cannot be generated.

Question

Quizplus · Accepted Answer

Underdogs can benefit from comparisons with market leaders when consumers are not motivated to see the differences on their own. This can be an opportunity for the underdog to showcase their unique selling points and encourage consumers to try their brand.

Which of the Following Statements Is True of Underdogs