According to _____, consumers form perceptions of their own inputs and outputs into a particular exchange and compare these perceptions with their perceptions of the inputs and outputs of the salesperson, dealer, or company.
A) attribution theory
B) schematic theory
C) functionalist theory
D) integration theory
E) equity theory

Question

According to _____, consumers form perceptions of their own inputs and outputs into a particular exchange and compare these perceptions with their perceptions of the inputs and outputs of the salesperson, dealer, or company.​
A) attribution theory
B) schematic theory
C) functionalist theory
D) integration theory
E) equity theory

Quizplus · Accepted Answer

The theory that describes the process of consumers comparing their own inputs and outputs in an exchange to those of the salesperson or company is equity theory. This theory suggests that consumers form perceptions of fairness and balance in their exchanges and use this to evaluate their satisfaction with the overall experience.

According to _____, Consumers Form Perceptions of Their Own Inputs