The feeling that consumers experience such as distress, sadness, regret, disgust, or anger after a purchase decision, consumption experience, or disposition decision is referred to as _____.
A) goal congruence
B) dissatisfaction
C) expectation confirmation
D) withdrawal
E) schema disconnection

Question

Quizplus · Accepted Answer

Dissatisfaction refers to the negative emotions that consumers experience after a purchase decision or consumption experience, which can result in regret, displeasure, or disappointment.

The Feeling That Consumers Experience Such as Distress, Sadness, Regret