In the context of customer satisfaction, low-involvement consumers:
A) express high satisfaction immediately after a purchase.
B) develop hypotheses to test product performance.
C) extensively evaluate product attributes and features.
D) rely on others to make good choices for them.
E) exhibit satisfaction that increases over time after a purchase.

Question

Quizplus · Accepted Answer

Low-involvement consumers often do not extensively evaluate products before purchase, so their satisfaction can increase over time as they become more familiar with the product and its benefits.

In the Context of Customer Satisfaction, Low-Involvement Consumers