The feeling that a purchase decision, consumption experience, or disposition decision meets or exceeds one's expectations is referred to as _____.
A) resentment
B) dissonance
C) the imaging criterion
D) the tolerance power
E) satisfaction

Question

Quizplus · Accepted Answer

Satisfaction refers to the feeling of meeting or exceeding one's expectations, which is the exact definition provided in the question. Resentment and dissonance both refer to negative feelings associated with decision-making, while the imaging criterion and tolerance power are not relevant to the concept of consumer satisfaction.

The Feeling That a Purchase Decision, Consumption Experience, or Disposition