Ying purchased a new brand of laundry detergent. When she used the detergent for the first time, she was highly frustrated because of its bad odor. However, over time, she becomes satisfied with the detergent's performance as it removes stains effectively. In this scenario, Ying can be referred to as a _____.
A) brand addictiveconsumer
B) high-involvement consumer
C) low-involvement consumer
D) brand independent consumer
E) risk averse consumer

Question

Quizplus · Accepted Answer

Ying's initial frustration with the bad odor suggests that she did not have a strong attachment or investment in the brand, indicating low involvement. Her satisfaction with the detergent's performance only after continued use suggests that her decision-making was not based on a significant amount of risk or consideration, further supporting the option of low-involvement consumer.

Ying Purchased a New Brand of Laundry Detergent