Which of the following statements is true of satisfied customers?
A) They are not willing to pay high prices.
B) They cannot remain brand loyal for long.
C) They do not share information with other consumers.
D) They can be retained easily by marketers.
E) They can be easily attracted to competitive brands.

Question

Quizplus · Accepted Answer

Satisfied customers are more likely to remain loyal to a brand and be retained by marketers. They are also more likely to recommend the brand to others, resulting in positive word-of-mouth marketing. While price is a factor in customer satisfaction, it is not the only one and satisfied customers may be willing to pay higher prices for products and services they value. Additionally, satisfied customers are less likely to be attracted to competitive brands.

Which of the Following Statements Is True of Satisfied Customers