In the context of the disconfirmation paradigm, _____ are desired or anticipated product/service outcomes and include "pre-consumption beliefs about overall performance, or . . . the levels or attributes possessed by a product (service)."
A) possessions
B) cognitions
C) expectations
D) performances
E) absolutions

Question

Quizplus · Accepted Answer

Expectations are the desired or anticipated outcomes in the disconfirmation paradigm. They are based on pre-consumption beliefs about the product or service, including its performance and attributes. Possessions, cognitions, performances, and absolutions are not directly relevant to this concept.

In the Context of the Disconfirmation Paradigm, _____ Are Desired