Fred, who had carried out an extensive evaluation of Geronite computers right before its purchase, felt a high level of satisfaction with his new computer. However, his satisfaction steadily declined over time. In this scenario, Fred can be referred to as a _____.
A) low-power consumer
B) high-involvement consumer
C) low-involvement consumer
D) high-power consumer
E) risk averse consumer

Question

Quizplus · Accepted Answer

Fred, who carried out an extensive evaluation of Geronite computers, can be referred to as a high-involvement consumer. As his satisfaction steadily declined over time, it indicates that he had a high level of involvement in the purchase decision, and his post-purchase evaluation was ongoing, leading to the decline in satisfaction.

Fred, Who Had Carried Out an Extensive Evaluation of Geronite