In the context of the disconfirmation paradigm, performance indicates:
A) consumers' perceptions of a risk.
B) role of ambiguity in production.
C) rightful thoughts about casualty and fairness.
D) whether the expected outcomes have been achieved.
E) the causes of post-decision dissonance.

Question

Quizplus · Accepted Answer

In the context of the disconfirmation paradigm, performance refers to whether the expected outcomes have been achieved. This paradigm measures consumer satisfaction or dissatisfaction. The disconfirmation occurs when the consumer's expected performance does not match with the actual performance. Therefore, performance is a key factor in determining whether consumers feel satisfied or dissatisfied with their purchase.

In the Context of the Disconfirmation Paradigm, Performance Indicates