When a consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try:
A) encoding the evidence.
B) creating a framework.
C) reinforcing the competitive brands.
D) blocking exposure to evidence.
E) explaining the experience.

Question

When a consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try:
A) encoding the evidence.
B) creating a framework.
C) reinforcing the competitive brands.​
D) blocking exposure to evidence.
E) explaining the experience.

Quizplus · Accepted Answer

When evidence about the top dog is clear and the consumer is motivated to learn, the marketer should focus on explaining the experience to reinforce the consumer's understanding and satisfaction.

When a Consumer Is Highly Motivated to Learn, and Evidence