Brand-Choice Congruence Is

Brand-choice congruence is:

A) the purchase of the same brand as members of a group.
B) the process by which we learn to become consumers.
C) the extent to which a group has the capacity to deliver rewards and sanctions.
D) a specialized group of consumers with a structured set of relationships involving a particular brand.
E) a market in which the social relationships among buyers and sellers change the way the market operates.