Which of the following is the most accurate statement about trends affecting promotion?
A) Promotional strategies that worked well in the past will continue to be successful in the future.
B) Promotion is likely to become much less important in the future.
C) Changes in technology have made it important for firms to focus their promotional efforts on passive forms of entertainment.
D) Changes in technology are creating both major threats and new opportunities for those creating promotional messages.

Question

Quizplus · Accepted Answer

Changes in technology have significantly impacted the way promotional messages are created and delivered. With the rise of social media and digital advertising, there are new opportunities to reach consumers, but at the same time, there are also major threats such as ad-blocking and privacy concerns. Therefore, the most accurate statement is that changes in technology are creating both major threats and new opportunities for those creating promotional messages. Option A is incorrect because past success does not guarantee future success. Option B is not accurate because promotion remains an essential aspect of marketing. Option C is also incorrect because while passive forms of entertainment are popular, they are not the only focus of promotional efforts.

Which of the Following Is the Most Accurate Statement About