Which of the following statements is true of a firm's positioning statement?
A) It typically translates directly into the promotional message.
B) It marks the beginning of the creative development processspearheaded by ad agencies.
C) It is typically based on neither a rational nor an emotional premise.
D) It is an elaborate statement that explains how a firm plans to achieve sustainable growth.

Question

Which of the following statements is true of a firm's positioning statement?
A) It typically translates directly into the promotional message.
B) It marks the beginning of the creative development process­spearheaded by ad agencies.
C) It is typically based on neither a rational nor an emotional premise.
D) It is an elaborate statement that explains how a firm plans to achieve sustainable growth.

Quizplus · Accepted Answer

A firm's positioning statement serves as a foundation for the creative development process, guiding ad agencies in crafting messages that align with the brand's intended market position.

Which of the Following Statements Is True of a Firm's