A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.
A) promotional statement
B) diffusion statement
C) brand statement
D) positioning statement

Question

Quizplus · Accepted Answer

A positioning statement is a brief statement that articulates how a firm wants the target market to envision its product relative to the competition. It summarizes the unique benefit that the product or brand offers to consumers and communicates it in a clear and memorable way. The other options - promotional statement, diffusion statement, and brand statement - do not specifically address how a product is positioned relative to competitors.

A Firm's _____ Is a Brief Statement Articulating How It