An important idea behind integrated marketing communication is to:
A) make sure that every advertising medium is used to the fullest possible extent.
B) channel every customer to the sales department.
C) hit each potential customer with a highly personalized "package" of advertising messages.
D) create a unified message across multiple channels of communication.

Question

Quizplus · Accepted Answer

The important idea behind integrated marketing communication is to create a unified message across multiple channels of communication. This means that all marketing strategies and tactics should be coordinated and aligned with a consistent message to create a seamless and cohesive customer experience. The goal is to avoid confusion and inconsistency in messaging and ultimately increase brand awareness, customer engagement, and sales.

An Important Idea Behind Integrated Marketing Communication Is To