When B2B (businesstobusiness) marketers divide the market based on the concentration of customers, they are using _____ segmentation.
A) customerbased
B) geographic
C) productuse based
D) demographic

Question

When B2B (business­to­business) marketers divide the market based on the concentration of customers, they are using _____ segmentation.
A) customer­based
B) geographic
C) product­use based
D) demographic

Quizplus · Accepted Answer

Geographic segmentation is based on dividing the market into different geographical units, such as cities, regions, states, or countries. When B2B marketers divide the market based on the concentration of customers, they are essentially using geographic segmentation. This allows them to design more targeted marketing strategies and tailor their offerings to the specific needs of each region or location.

When B2B (Business­to­business) Marketers Divide the Market Based on the Concentration

When B2B (Businesstobusiness) Marketers Divide the Market Based on the Concentration