Which of the following is a step in the consumer decision process?
A) Evaluation of alternatives
B) Legality of purchase assessed
C) Evaluation of available funds
D) Return of purchased product

Question

Quizplus · Accepted Answer

Evaluation of alternatives is a step in the consumer decision process where the consumer compares and evaluates different options before making a purchase decision. The legality of the purchase, evaluation of available funds, and return of purchased product are not part of the decision-making process but may be relevant factors in certain situations.

Which of the Following Is a Step in the Consumer