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In an Effort to Expand Its Business, Music Retailer MovNow

Question 144

Multiple Choice

In an effort to expand its business, music retailer MovNow offers DVD rentals online. In order to spot trends in consumer interest, MovNow has decided to evaluate data that registers the links customers click when they visit its website. This is an example of how a company can obtain _____ data.


A) primary
B) secondary
C) tertiary
D) relational

Correct Answer:

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