Which of the following statements is true of a business buyer?
A) A business buyer lacks purchasing training.
B) A business buyer seeks generic goods at generic prices.
C) A business buyer uses personal judgment to decisionmaking process.
D) A business buyer bases purchases on specifications.

Question

Which of the following statements is true of a business buyer?
A) A business buyer lacks purchasing training.
B) A business buyer seeks generic goods at generic prices.
C) A business buyer uses personal judgment to decision­making process.
D) A business buyer bases purchases on specifications.

Quizplus · Accepted Answer

A business buyer bases purchases on specifications, which means that they have specific requirements and standards for the products or services they are purchasing. Business buyers are typically experienced and knowledgeable purchasers who have undergone purchasing training and are expected to use objective criteria and analysis in their decision-making process, rather than personal judgment. Business buyers also often seek customized or specialized goods and are willing to pay a premium price for them.

Which of the Following Statements Is True of a Business