A company collecting demographic information about its customers would most likely try to capture which of the following kinds of information?
A) Previous customer responses to advertisements
B) History of customer sales calls
C) Customer age
D) Customer purchase history
Correct Answer:
Verified
Q5: Niche segmentation of customers involves segmenting customers
Q6: All of the following are examples of
Q7: The book CRM Unplugged: Releasing CRM's Strategic
Q8: "A person, household, or company that over
Q9: CRM refers to which concept?
A) Customer returns
Q11: Grouping customers within a firm's customer database
Q12: An airline that divides its customers into
Q13: Information collected about customers may include all
Q14: Customer service policies will likely consider all
Q15: Customer transactions information will likely include which
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