Niche segmentation of customers involves segmenting customers based on all of the following except?
A) Customers with similar social media presence
B) Customers with similar needs
C) Customers with similar buying attitudes
D) Customers with similar buying habits

Question

Quizplus · Accepted Answer

Niche segmentation of customers involves segmenting customers based on their needs, buying attitudes, and buying habits. Social media presence is not a typical factor considered in niche segmentation.

Niche Segmentation of Customers Involves Segmenting Customers Based on All