A high contact service is often characterized by which of the following?
A) Heavy customer involvement
B) A significant investment in transportation services
C) High degrees of automation
D) Low levels of server training

Question

Quizplus · Accepted Answer

A high contact service involves significant customer involvement, often requiring a high level of personal interaction with service providers, such as healthcare or beauty services. It is the opposite of a low contact service, where minimal customer involvement is required. The investment in transportation services (B) and automation (C) may be present but are not defining characteristics of a high contact service. Low levels of server training (D) would be detrimental to any type of service.

A High Contact Service Is Often Characterized by Which of the Following